Developing clear and engaging social media and website content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
Maintaining a calendar of project deadlines and content launch dates.
Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
Analyzing content marketing data to identify trends and anticipate consumer needs.
Performing content audits to assess how well existing content is performing.
Optimizing all website content for SEO.
Establishing style guides that specify the writing style and tone needed to create engaging content.
Providing a meaningful analysis of client’s content marketing success using Google Analytics, Google Search Console, and other platforms particular to each client.
Requirements
Min. 3 years of experience as a Creative Writer / Content Strategist.
Experience with Meta and Google Ads is an added advantage.
