Google has been ranked as the world’s most visited website, with up to 85% of potential customers always researching a product or service before purchasing it. Their free business listing tool, better known as a “Google Business Profile” / “Google My Business” allows you to provide details and photos of your business, including your location, services, and products. You can think of it as a free advertising space, but with a targeted audience.
This easy-to-use tool can help you cut through the noise and be seen by existing and potential customers alike. If you are a business that has a physical location or a business that provides services by meeting with clients in other locations, here is why we insist you set up a Google Business Profile today.
Get Discovered, Build Trust, & Be in Control of Your Business Information
With 8.5 billion Google searches per day, your business is bound to reach potential customers / clients around the area when they are searching for products / services near them. Your Google My Business listing will then show searchers how to visit your business via Google Maps.
Your business profile will also display your ratings and reviews below the name of your business, and this can help build trust, inevitably helping you gain new customers too.
The Google My Business profile, unlike a third-party information page, allows you to control and update your business details, ranging from business hours to contact information, etc. It also allows you to post updates if temporarily closed, and so on when necessary, while helping your business information rank above other businesses’ due to its strong local SEO features.
How to Set Up a Google Business Profile in 9 Steps (Or Less):
Step 1: Visit https://www.google.com/business/ to get started. If you already have an existing Google account, you can click on the “manage now” option and login. However, if you are not on Google, you will have to start by first creating your own Google account.
Step 2: Find your business name, if it does not appear follow steps 3 – 5
Step 3: Enter your business name
Step 4: Enter your business type
Step 5: Enter your business category
Step 6: Enter your business’ services
Step 7: Enter your business address; remember to select “yes” if you have a physical location for customers to visit; if your business does not have a physical location customers can visit but offers in-person services or deliveries, make sure to list your service areas instead. You may also be asked to place a marker for the location on Google Maps.
Step 8: Enter your business website address and phone number for customers to reach you
Step 9: Verify your business to gain full access to customising your business profile
Once you complete the steps above, you will be able to start promoting your business, tracking business analytics, and gathering reviews from customers.
In conclusion, this free-to-use business tool can be considered one of the best ways to claim a visible space for potential customers on the internet to discover your products / services, regardless of whether you own a big or small business.
If you wish to learn more about how we can help your business grow, please get in touch with us on 1300 707 260 or hello@popcoinc.com.au.
